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NEOM McLaren Extreme E Joins Vantage Markets to Ignite “Reborn” Phase of the “Reborn a Trader” Campaign

VantageFeaturing: David Shayer, CEO, Vantage UK

London, 14 Aug 2024: Multi-asset broker Vantage Markets (“Vantage”) is proud to  announce the “Reborn” phase of its “Reborn a Trader” campaign in collaboration with the NEOM McLaren Extreme E team. This latest collaboration features two exclusive interviews with NEOM McLaren Extreme E drivers, Mattias Ekström and Cristina Gutierrez, who share their personal stories of how they were “reborn” into their current career paths, while discussing their challenges and the transformation they experienced.

In his interview, Mattias Ekström discusses his transition from road racing to rally racing. “My dream was to be a DTM driver. The dirt and the gravel came later in my life, “ he explains. Ekström talked about his years of gruelling training on frozen lakes, before he even attempted driving on gravel roads. “It took me 5-6 years before I started to feel like I got the hang of it. Making a racing driver into a rally driver? A few guys tried it and figured out it’s not easy.”

Cristina Gutierrez moved from a career in dentistry to professional driving and shared her journey of pursuing her dreams against the odds. “When I was very little, I never expected to be a professional driver. Sometimes you don’t know if your dreams will come true, but you have to fight for them. Life can surprise you,” she says. Gutierrez had practical considerations when she started her motorsport career while working part time, but she knew where she wanted to be eventually. “When I finished my dentistry studies, I decided to stop because I wanted to be 100% committed to racing.”

The “Reborn a Trader” campaign is designed to connect with traders on an emotional level, focusing on the journey of learning, growth, and financial empowerment. By providing educational resources, advanced tools, and strategic insights, the campaign aims to equip traders with the knowledge and skills to make informed financial decisions. The campaign is divided into three segments: React, Rethink, and Reborn, each representing a core principle essential for traders to thrive. Through this campaign, Vantage aims to inspire traders to embrace change, rethink their strategies, and continually evolve in the dynamic world of trading.

David Shayer, CEO of Vantage UK, says, “The ‘Reborn’ phase encapsulates the essence of what it means to be a trader. It’s about embracing change, pushing through challenges, and continually evolving. We are proud to partner with NEOM McLaren Extreme E to inspire our traders with these powerful stories of transformation.”For more information about the “Reborn a Trader” brand campaign, visit https://www.reborn-a-trader.com/en-uk/.